Definition of «plain vanilla»

The term "plain vanilla" is an idiomatic expression that refers to something that is simple, unadorned or basic. It describes a situation or thing that lacks any extra features, embellishments or complexities and is simply straightforward in its design or function. The phrase originated from the fact that vanilla ice cream, which is considered plain by many people, has been around for centuries without much change to its original recipe. In essence, "plain vanilla" means something that is ordinary, unassuming, and not particularly exciting or innovative.

Phrases with «plain vanilla»

Sentences with «plain vanilla»

  • Same applies for plain vanilla ETFs that pass through the dividend to the investor. (canadiancapitalist.com)
  • This competition works to both drive down the expense ratio of plain vanilla funds at the same time generating new, more specialized funds with higher expense ratios. (abnormalreturns.com)
  • The sum total of these two effects is to drive down the cost of holding plain vanilla index funds down toward zero. (abnormalreturns.com)
  • (see all sentences)
a b c d e f g h i j k l m n o p q r s t u v w x y z